Deere, CNH and Planet Push Farm Connectivity as USDA Funds Rural Networks

A late-year surge in AgriTech infrastructure is reshaping connectivity and data pipelines on the farm. John Deere, CNH Industrial and Planet advance satellite and cloud integrations while USDA’s fresh rural broadband awards unlock last‑mile coverage for growers.

Published: January 2, 2026 By Marcus Rodriguez Category: AgriTech
Deere, CNH and Planet Push Farm Connectivity as USDA Funds Rural Networks

Executive Summary

  • USDA announces new rural broadband awards in late Q4, unlocking expanded last‑mile connectivity for farms under its ReConnect Program, according to agency releases.
  • Equipment makers John Deere and CNH Industrial accelerate satellite and cellular connectivity pilots to standardize telematics across fleets, based on recent company updates.
  • Earth observation provider Planet Labs advances agricultural imagery pipelines, integrating with cloud data workflows to improve field‑level decision support.
  • Cloud vendors AWS and Microsoft Azure roll out late‑year IoT and edge enhancements leveraged by precision agriculture platforms.

Connectivity Backbone: Satellites, Private Networks and Edge

Farm connectivity decisively moved from pilot to scale in recent weeks as OEMs pushed satellite backhaul and private cellular across large fleets. John Deere’s newsroom highlights continued expansion of connected operations via its Operations Center and telematics stack, underpinned by satellite and LTE coverage to minimize dead zones in the field. Deere’s focus centers on real‑time machine data, prescription maps, and remote diagnostics routed through cloud services to cut downtime and input costs (company updates).

CNH Industrial likewise emphasized integrated connectivity for Case IH and New Holland branded equipment, expanding telematics and field operations sync through its digital platforms and an ecosystem of satellite and cellular partners (company newsroom). On the infrastructure side, cloud providers stepped up with agricultural edge tooling: AWS IoT and AWS Private 5G updates support site‑scale deployments, enabling farmers and co‑ops to run local data processing for cameras, soil probes, and machine telemetry with predictable latency (AWS announcements).

Data Infrastructure: Space Imaging Meets Cloud Pipelines

Imagery and data pipelines matured this quarter as growers demanded more frequent, standardized feeds into analytics tools. Planet Labs...

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