SNAK Venture Partners Targets B2B Marketplaces in 2026

LONDON, February 6, 2026 — SNAK Venture Partners has successfully closed an oversubscribed $50 million debut fund aimed at investing in vertical and B2B digital marketplaces, according to TechFundingNews. The fund, led by former Pritzker Group executives Sonia Nagar and Adam Koopersmith, is positioned to capitalize on the digital transformation of traditional industries.

Executive Summary

• SNAK Venture Partners closes a $50 million fund focused on B2B marketplaces.
• The fund is anchored by the Pritzker Group and includes backers like the State of Illinois Growth and Innovation Fund.
• Targeting sectors like supply chain and logistics for digital transformation.
• Plans to invest in 20 companies over the next three to four years.

Key Developments

Chicago-based SNAK Venture Partners has announced the closing of its first fund, amounting to $50 million, aimed at investing in B2B digital marketplaces. The fund is anchored by the renowned Pritzker Group, co-founded by Illinois Governor JB Pritzker and his brother Tony. Additional support comes from the State of Illinois Growth and Innovation Fund and executives from successful companies like Favor Delivery and RetailMeNot. SNAK Venture Partners was established earlier this year by Sonia Nagar and Adam Koopersmith, who bring considerable experience from their tenure at the Pritzker Group. They have previously backed successful marketplace ventures like Backlot Cars and TicketsNow. The fund's focus on B2B marketplaces is driven by the opportunity for digital transformation in under-digitized sectors such as supply chain, construction, and logistics.

Market Context

The investment landscape has evolved significantly over the past decade, with consumer-focused digital marketplaces like Uber and Airbnb demonstrating the vast potential for scalable returns. However, as these spaces become saturated, attention is shifting towards B2B marketplaces that remain largely untapped. Traditional industries are beginning to embrace digital tools to enhance efficiency, opening up new investment opportunities. B2B marketplaces, particularly in sectors like logistics and supply chain, have been slower to adopt digital solutions compared to their consumer-facing counterparts. This lag presents a lucrative opportunity for funds like SNAK Venture Partners to drive innovation and capture significant market share.

BUSINESS 2.0 Analysis

The establishment of SNAK Venture Partners’ $50 million fund is a strategic move that aligns with the broader trend of digital transformation across traditional industries. The focus on B2B marketplaces is not only timely but also necessary, given the increasing demand for efficiency and automation in sectors historically reliant on manual processes. By targeting industries such as supply chain, construction, and logistics, SNAK Venture Partners is positioning itself to capitalize on sectors that are ripe for disruption. The backing from the Pritzker Group and other notable investors provides a strong foundation for the fund, enhancing its credibility and potential impact.

Moreover, the experience of Nagar and Koopersmith with the Pritzker Group gives them a unique edge in identifying and nurturing high-potential startups. For more on [related investments developments](/top-hedge-funds-conferences-and-summits-in-2026-in-london-uk-europe-switzerland-24-december-2025). Their track record with companies like Backlot Cars and TicketsNow suggests a deep understanding of what it takes to succeed in the marketplace domain. As more industries recognize the benefits of digital integration, the demand for B2B marketplaces is expected to rise. This creates a robust pipeline of opportunities for SNAK Venture Partners to explore and invest in.

Why This Matters for Industry Stakeholders

For industry stakeholders, the launch of SNAK Venture Partners' fund signals a pivotal shift towards digital transformation in B2B markets. Companies operating in traditional sectors can expect increased competition as digital marketplaces gain traction, driving innovation and efficiency. Stakeholders should consider leveraging these platforms to enhance their operations and remain competitive. Additionally, the fund provides a new avenue for startups seeking seed-stage investment, fostering an environment conducive to innovation and growth. As SNAK Venture Partners deploys capital into these markets, stakeholders can anticipate a wave of technological advancements that will reshape industry standards.

Forward Outlook

Looking ahead, SNAK Venture Partners is poised to influence the digital landscape significantly as it invests in B2B marketplaces. Over the next three to four years, the firm plans to write checks ranging from $1 million to $2 million for approximately 20 companies, providing the necessary capital to accelerate growth and innovation. As traditional industries continue to embrace digital solutions, the demand for B2B marketplaces is expected to increase, offering substantial growth opportunities for investors and startups alike. However, this transition also presents challenges, as companies must navigate the complexities of digital integration. The success of SNAK Venture Partners will largely depend on its ability to identify and support startups that can effectively address these challenges and drive industry-wide change.

Key Takeaways

• SNAK Venture Partners raises a $50 million fund focused on under-digitized B2B sectors.
• The fund is anchored by the Pritzker Group, signaling strong backing.
• Targeting industries like supply chain and logistics for digital transformation.
• Potential for significant returns as traditional sectors embrace digital tools.
• Plans to invest in 20 startups over the next three to four years.

References

1. Source: TechFundingNews
2. Bloomberg
3. Financial Times